Animoca Brands Acquires Somo to Expand Web3 Collectibles Push
Animoca Brands has strengthened its position in digital collectibles with the acquisition of gaming and collectibles studio Somo. The MOVE expands Animoca's footprint in Web3-native entertainment, integrating Somo's portfolio of playable, streamable, and tradable digital assets into its ecosystem.
The deal coincides with a sharp rebound in the NFT market at the start of 2026. Data from CoinGecko shows a 20% surge in total market capitalization, climbing from $2.5 billion to over $3 billion in January. Despite the uptick, valuations remain below previous cycle highs.
Animoca plans to leverage its global partner network across gaming, media, and digital assets to cross-promote Somo's offerings. "Somo is building the cultural operating system for collectibles," said Animoca co-founder Yat Siu, highlighting the strategic alignment with its existing portfolio.
